CBI Way: Engaging Your Talent Pipeline

By Outside-In® Team Member Alex Patton

Just as important as getting your talent pipeline started is keeping that same pipeline engaged with your business. Long before a position that needs to be filled quickly opens, you should be building relationships with the talent pools you’ve created or identified. There are number of ways to engage your pipeline. The methods that will work best for your talent pipeline will probably depend on the type of candidates that are in your pool. Let’s take a look at two strategies for engaging those candidates; social media and in-person networking.

According to a survey by ERE, just 38% of employers continuously recruit throughout a year. Talent pipelining is almost exactly that; keeping in touch with quality candidates, and forming a relationship that could pay dividends in the future. Your pipeline is like your business’ network. Think about sponsoring live networking events at a local college and give young professionals an inside look into your business, its values, and its goals. If you’re recruiting healthcare workers, promote an event for healthcare workers to your healthcare talent pipeline. Set a meeting place, a speaker, and an interesting presentation on new trends in the medical field, and explain the value the information could provide. Follow up the event with an email survey to the attendees in your pipeline and ask them to rate their experience and if they would attend another similar event for medical professionals.

The combination of personal networking and social media content can go a long way in keeping your pipeline engaged. The candidates could be interested in the next event or may be looking for more relevant content about their industry or even your company. Don’t forget to use social media and web content to your advantage. It’s easily accessible, simple to send out, and is a critical tool for keeping your pipeline aware and engaged.

Have you heard about our talent pipelining service, talentSOURCE? Learn about the sourcing service and benefits by downloading the talentSOURCE PDF.