Field of Dreams Reunion

Each year, the Outside-In® Companies have an annual theme to help communicate openly about the priorities of the business with everyone on the team. Coming off of a very ‘heady’ theme last year with the Outside-In® Happiness Project, this year we decided to reel it back in. For us, 2014 is the year of Field of Dreams, inspired by the 1989 movie starring Kevin Costner.

“This year’s theme is about playing the game, building something great, and having something that all “3 Customers” can easily identify with,” said our President Chris Burkhard when asked about the annual theme. “Not everyone is a sports person but baseball is America’s game and people get it. Whether you watch the Major Leagues, played the game yourself, use the “3 strikes” mentality, eat peanuts & cracker jacks or have kids in a t-ball league, everyone relates to baseball.”

This year is also a special one for the movie itself, as it marks the 25th anniversary of Field of Dreams’ release. Kevin Costner joined other cast members and fans at the site of filming in Dyersville, Iowa for a 3-day 25th anniversary celebration festival this past Father’s Day weekend. This iconic film is held in the hearts of many, especially those that related to the father-son themes prominent in the movie. Costner, who attended the celebration with his family, told Bob Costas of the Today Show, “Field of Dreams” remains deeply meaningful to him. “I get a chance to bring my three little kids here. It’s really good full circle for me that this movie lives so long.”

We’ve brought new life to the movie by using the story, its themes, and baseball to support our company’s communication in the first half of this year. So cheers to you Field of Dreams – for inspiring so many, including us over the last 25 years!

“If you build it, he will come…” Right?